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The 10 X Rule unveils the principle of “Massive Action,” allowing you to blast through business clichEs and risk-aversion while taking concrete steps to reach your dreams. It also demonstrates why people get stuck in the first three actions and how to move into making the 10X Rule a discipline. Find out exactly where to start, what to do, and how to follow up each action you take with more action to achieve Massive Action results.
In All Marketers Are Liars, Seth Godin proposes that marketers take a different approach to storytelling. He asserts that consumers already have a perception about a brand or product before the advertising message reaches them. Therefore, he outlined some advice on how to tailor your marketing message to target your customers.
Author: Seth Godin
The retail industry is facing unprecedented challenges. Across all sectors and markets, retailers are shifting their business models and customer engagement strategies to ensure their survival. The rise of online shopping, and its primary player, Amazon, is at the heart of many of these changes and opportunities
A common issue many business owners or managers experience with their employees is they either don’t follow direction, or they repeatedly come to them with the same questions. This can cause you irritation, make your business inefficient, and over the long haul, more expensive to run.
In this manual, you will learn how to write your own standard operating procedures (or SOPs), which will help you to improve your operating efficiency, increase your employee’s productivity and maximize the use of time as the owner-manager or leader of your business.
Disruptive Selling helps companies to transform to the new age of selling. the heyday of the classic sales force is over. Customers lead mobile and online lives and consider sales visits intrusive and a waste of their precious time.
Disruptive Selling helps companies to transform to the new age of selling. This is a book for directors, managers, and entrepreneurs. You will need a blank sheet of paper: a fresh start to keep up with the new realities of today. You owe it to yourself and to your customers. There is no excuse for being boring.
The bestselling author of Head Strong, Game Changers and The Bulletproof Diet answers the question “How do I kick more ass?”–providing proven techniques for becoming happier, healthier, and smarter, culled from the wisdom and insight of world-class thought leaders and mavericks of science and business
In Made to Stick, Chip and Dan Heath reveal the anatomy of ideas that stick and explain ways to make ideas stickier, such as applying the human scale principle, using the Velcro Theory of Memory, and creating curiosity gaps.
Move Fast and Break Things is the riveting account of a small group of libertarian entrepreneurs who in the 1990s began to hijack the original decentralized vision of the Internet, in the process creating three monopoly firms–Facebook, Amazon, and Google–that now determine the future of the music, film, television, publishing and news industries.
In Never Eat Alone, Ferrazzi lays out the specific steps and inner mindset he uses to reach out to connect with the thousands of friends, and associates on his contacts list, people he has helped and who have helped him.
The rise of social media and new, collaborative management styles have only made Ferrazzi’s advice more essential for anyone hoping to get ahead in business.
In this book, I shared the exact business and marketing techniques I used in starting my business from scratch and turning it into an empire that it has become today. You will discover valuable lessons like…
Social Selling provides a practical, step-by-step outline for harnessing the skills and techniques necessary to achieve this, including developing a high quality community, building trust, developing authority and influence, and connecting with changemakers. It also discusses enterprise implementation of a social selling strategy, maturity and investment models necessary, risk and governance, and technology platforms.
In 2009, Simon Sinek started a movement to help people become more inspired at work, and in turn inspire their colleagues and customers. Since then, millions have been touched by the power of his ideas, including more than 28 million who’ve watched his TED Talk based on START WITH WHY — the third most popular TED video of all time.
Eric Ries defines a startup as an organization dedicated to creating something new under conditions of extreme uncertainty.
A 16-year-old earning $60,000 a month working with such clients as IBM and Microsoft? A 14-year-old earning $1.2 million in a year . . . making jam? The number of child entrepreneurs has increased unimaginably over the past 20 years, and this rate will not decrease anytime soon.
The Making of a Young Entrepreneur is geared toward helping kids build a solid business foundation using the same principles the author employed when she started her own business at age 9. This book is a golden display of the heart of a young girl who wants to see people reach their full potential by refusing to be spectators of their own dreams!
The consensus is clear: MBA programs are a waste of time and money. Even the elite schools offer outdated assembly-line educations about profit-and-loss statements and PowerPoint presentations. After two years poring over sanitized case studies, students are shuffled off into middle management to find out how business really works.
Josh Kaufman has made a business out of distilling the core principles of business and delivering them quickly and concisely to people at all stages of their careers. His blog has introduced hundreds of thousands of readers to the best business books and most powerful business concepts of all time. In The Personal MBA, he shares the essentials of sales, marketing, negotiation, strategy, and much more.
True leaders aren’t made by business schools-they make themselves, seeking out the knowledge, skills, and experiences they need to succeed. Read this book and in one week you will learn the principles it takes most people a lifetime to master.
The Retail Start-Up Book provides clear guidance and advice on how to develop a winning retail strategy that seamlessly merges online and offline tactics. Introducing the science of shopping and how to understand customer behaviors and needs, it explores the essential steps of developing a business plan, marketing and promoting a business and advising on buying and visual merchandising.
The Start-up of You: A blueprint for thriving in your job and building a career by applying the lessons of Silicon Valley’s most innovative entrepreneurs.
It shows how to accelerate your career in today’s competitive world. The key is to manage your career as if it were a start-up business: a living, breathing, growing start-up of you.
In this generation-defining self-help guide, a superstar blogger cuts through the crap to show us how to stop trying to be “positive” all the time so that we can truly become better, happier people.
For decades, we’ve been told that positive thinking is the key to a happy, rich life. “F**k positivity,” Mark Manson says. “Let’s be honest, shit is f**ked and we have to live with it.” In his wildly popular Internet blog, Manson doesn’t sugarcoat or equivocate. He tells it like it is—a dose of raw, refreshing, honest truth that is sorely lacking today. The Subtle Art of Not Giving a F**k is his antidote to the coddling, let’s-all-feel-good mindset that has infected modern society and spoiled a generation, rewarding them with gold medals just for showing up.
Manson makes the argument, backed both by academic research and well-timed poop jokes, that improving our lives hinges not on our ability to turn lemons into lemonade, but on learning to stomach lemons better. Human beings are flawed and limited—”not everybody can be extraordinary, there are winners and losers in society, and some of it is not fair or your fault.” Manson advises us to get to know our limitations and accept them. Once we embrace our fears, faults, and uncertainties, once we stop running and avoiding and start confronting painful truths, we can begin to find the courage, perseverance, honesty, responsibility, curiosity, and forgiveness we seek.
The Virgin Way unveils the leadership style of contemporary business icon.
Author : Richard Branson
Think and Grow Rich is based on Hill’s earlier work The Law of Success, said to be the result of more than twenty years of study of many individuals who had amassed personal fortunes
Hill studied their habits and drew some 16 “laws” to be applied to achieve success. Think and Grow Rich condenses them, providing the reader with 13 principles in the form of a “Philosophy of Achievement”.
The book asserts that desire, faith, and persistence can propel one to great heights if one can suppress negative thoughts and focus on long-term goals
Understanding Social Media is a companion title to the highly successful Understanding Digital Marketing. Accessible and practical, this book draws on experience, advice, and tips from dozens of digital marketers and social media experts to create a comprehensive guide to current practice including:
In Unshakeable Tony Robbins offers the reader specific steps they can implement to protect their investments while maximizing their wealth.
It’s a detailed guide designed for investors, articulated in the common-sense, practical manner that the millions of loyal Robbins fans and students have come to expect and rely upon.