All Marketers Are Liars

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In All Marketers Are Liars, Seth Godin proposes that marketers take a different approach to storytelling. He asserts that consumers already have a perception about a brand or product before the advertising message reaches them. Therefore, he outlined some advice on how to tailor your marketing message to target your customers.

Author: Seth Godin

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In All Marketers Are Liars, Seth Godin proposes that marketers take a different approach to storytelling. He asserts that consumers already have a perception about a brand or product before the advertising message reaches them. Therefore, he outlined some advice on how to tailor your marketing message to target your customers.

Author: Seth Godin

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